AWARD School Singapore - Brief 3
Product: Asics Running Shoes
Media: Print Campaign
Single-minded proposition: Helps you run further.
ABOUT AWARD SCHOOL
AWARD School is a special course run by the Australasian Writers and Art Directors Association for people who want to become copywriters or art directors in advertising. AWARD School is not so much about ads, as about ideas. The emphasis is on how to recognise a simple idea and then how to turn this into great advertising.
It’s a course about ideas, creative thinking and the processes involved in coming up with great ideas and ultimately good ads.
It won’t teach you how to art direct or craft copy, it’s simply about helping you recognise good ideas, how to judge them and how to find inspiration for them.
The 16-week part time course runs once a year in Singapore. The course consists of a Monday evening lecture and Thursday evening tutorial. AWARD school invites some of the most talented creatives currently working in the industry to be lecturers and tutors. Previous lecturers include Jonathan Kneebone, Matt Eastwood, Steve Back and David Nobay.